About us

Serving New Jersey, New York City, and Long Island – we help businesses engage their audiences with high-quality commercial photography and 360-degree virtual tours.

Who we are & what we do

Inside Business NYC is the business-facing name of Black Paw Photo, the studio we founded in 2009 and the name many of our longtime clients still know us by. Same photographer, same team, same phone number — this is simply where our commercial photography and Google Street View 360° virtual tour work lives, for businesses across New Jersey, New York City and Long Island.

We’re a two-person team. On the photography side, we shoot commercial images tailored for business marketing and advertising, making sure your brand identity comes through in every frame. On the virtual tour side, we build 360° walkthroughs that let customers explore your space online — and our Google virtual tours publish directly to your Google Maps listing, so people can step inside right from Google Search.

Whether you want to highlight a storefront, showcase an interior, or give prospects a full online walkthrough, Inside Business NYC delivers professional, marketing-focused visuals that strengthen your presence across the web.